NIL; where everyone wins.

We partner with NIL Collectives across the college athletics landscape to provide a tax-free donation option and to engage those athletes in local literacy initiatives.

How it works

Let's impact literacy efforts in your community.

We carry a 10+ year presence in the college athletics landscape, creating seamless partnerships with Collectives.

Enhance your campaigns

Take your NIL Collective fundraising campaigns to the next level

plan & execute events

Student-athletes create real impact in one of our nation's most critical causes: childhood literacy

Share impact stories

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"Our students have watched Mississippi State Athletics. For them to see someone with great stature and of such importance promote literacy, it really sparks an interest in these kids to continue to learn to read and want to learn to read."

Kristen Henderson

Lead Mentor
Henderson Ward Stewart Elementary / Starkville, MS

"When we entered into our partnership with Champions for Literacy, we knew we could help make a difference in the lives of students across the state of Mississippi. What we didn't expect, was the difference we've made in the lives of Mississippi State student-athletes."

Charlie Winfield

Founder— Bulldog Initiative NIL Collective
Mississippi State University / Starkville, MS

Current NIL Campaigns

See how these champions are harnessing NIL to create influential literacy moments.

View our current NIL Collective Partnerships & donate today.