Why Literacy?

Every kid deserves to be a great reader.

But What happens when a sports-led movement changes the box score?

Transcending economic barries

89% of 4th graders

reading on grade level typically graduate high school, regardless of income level.

providing social mobility

$63k average income

annually for adults that are reading at a 6th grade level equivalent.

creating bright futures

$2.2T annual increase

in average income if kids grow up reading at a 6th grade level equivalent.

Impact Stories

View our impact from our first 10 years.

By 2033 (our next 10yr stretch), our work to convene champions for this cause will enrich the lives of over 500,000 children.

Your gift will help build a national movement.