Athletes. Literacy. Everyone wins.

We partner with NIL organizations to engage college athletes in meaningful literacy impact events, connecting the power of sports to kids who need it most.

How it works

Let's impact literacy efforts in your community.

We bring 12+ years of experience in the college athletics landscape, creating meaningful partnerships with NIL organizations across the country.

A MISSION-BASED GIVING OPPORTUNITY

As a 501(c)(3), we provide NIL organizations with a structured, charitable giving option tied to real community literacy impact.

ENGAGE YOUR ATHLETES IN THE CAUSE

We design and execute literacy impact events for athletes, putting partnership dollars directly into the community.

ADMIN SUPPORT ALONG THE WAY

We equip NIL organizations with resources to promote the partnership.

"Our students have watched Mississippi State Athletics. For them to see someone with great stature and of such importance promote literacy, it really sparks an interest in these kids to continue to learn to read and want to learn to read."

Kristen Henderson

Lead Mentor
Henderson Ward Stewart Elementary / Starkville, MS

"When we entered into our partnership with Champions for Literacy, we knew we could help make a difference in the lives of students across the state of Mississippi. What we didn't expect, was the difference we've made in the lives of Mississippi State student-athletes."

Charlie Winfield

Founder — Bulldog Initiative
Mississippi State University / Starkville, MS

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